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This site states the following, "Master and Financial Domination community." We noticed that the web site also said " We have broken the norm when it comes to Financial Domination and the scene." It also stated " Join a site that has fresh new ideas and does not follow the same drab template you may be used to. We are growing a community where it is not just about the thrill of the drain but also a place where Masters and have somewhere to share ideas and experiences. We really are taking the Master and scene to a whole new level! The Master is able to read his pri." The header had Straight Masters as the highest ranking keyword. It was followed by Cash Slaves, Financial Domination, and Humiliation which isn't as ranked as highly as Straight Masters. The next words the site uses is Muscled Studs. Weak Fags was also included and might not be viewed by web engines.